There are myriads of purposes why we should dress up every day, no matter where we are going or what we are doing. Nobody here likes to wake up and wear the same outfit all over again. That is the reason why we ought to plan different outfit each day. Without a doubt, dressing well can be so pleasing and really changes our day, or shall we say our mood. We should exert extra effort to look our best ever day!
Here comes Boden after all those “five burglaries, one office dog, nine Christmas quizzes…” Who could have imagined a mail-order business initially having only 8 menswear products turned into a worldwide online store having more than hundreds and thousands of items? Johnnie Boden founded the company in 1991 and just a year after when womenswear were launched.
Clothing For Everyone
Indeed, both men and women need clothing in order to make a good impression. Outfit is always in demand because it is the basic need of men. We cannot deny, but human as we are, we really notice someone who looks good. And that is why we need to make ourselves presentable, not just for others to notice us, but also to express ourselves. Baron probably thought of how they could make us feel better from shirts and blouses to shoes and boots. Not just that, there are also accessories, coats, jackets, dresses, loungewear, skirts, tops, and many more that we can choose from many colors, prints, and other exciting extras that we could use for special events and other occasions.
And since it is not a new phenomenon that we also want our kids to look well turned out too, children’s wear were introduced in 1996. Society becomes child-centric that they have been the center of education, law, and even clothing. It is crucial for us to invest in our kids because we are obliged to do so! Introduced by Kate Barton, the chief designer, Mini Boden provides the best selection of infant and toddler items from sweatshirts and fleeces to rompers and play sets. We can discover baby tops that are perfect for out little explorers or adventure ready playsets that will really make them wiggle. Is it not exciting to see them with their cute accessories and stuff?
In April 1999, Boden launched their website in UK following in America in 2002. And due to the demand of Boden, it opened a new and larger warehouse in Leicester. Indeed, fashion will really make us feel confident. Nothing feels greater than walking down the street wearing an outfit that makes us feel wonderful. Boden could give us the confidence boost that we need to take on the day!
Aside from that, compliments on our outfit could make us feel awesome. Yes, it is like no one could ruin our good mood for the rest of the day! In 2004, Boden opened its first ever shop in Hanger Lane, London. Now children can get their toes sandy with its new mini girl’s styles. We can take a dip using its vibrant swimwear. Our boys are ready for sunshine by shopping in its new mini boy’s styles.
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In 2007, Baby Boden was launched. Parents don’t have to leave their babies screaming in a tiny cubicle because they can already buy online and try the clothes on in the comfort of their own home. It is perfect for someone who has a hectic and busy lifestyle because items can be sent back whenever they don’t suit well, having no quibble policy. Expect a playful and beautiful children’s section with Baby Boden. Items for baby are made by designers with love and passion, encouraging them to an outdoor play.
Also in the same year, Boden was launched in Germany. It is hitting the high street! People are just into a catalogue of clothes that are reliable and comfortable, though not necessarily the most fashion forward. It is setting out to become the best by launching shops across the UK and beyond. Boden could really reflect our mood, style, or may be our taste! Why limit ourselves to wearing something bland and boring when we can show everyone who we really are and wear something that expresses ourselves?
Gone are the days when our forefathers used not to wear clothes. In fact, we need them in order to survive. There are also many reasons why we should cover up and clothes are not just to protect us from external elements. It can also be used for aesthetic purposes and for strict compliance with our dress code. Boden thought about it all the time.
And what’s more is that it employs more than 800 hardworking staff. Boden provides opportunities for those who are in need. It does not only think for its own benefit because it wanted to help the society. At the same time, it wants only the best for its clients, offering only high quality clothes for daily use. No wonder why Boden ships an average of 12,500 parcels per day from their warehouse in Leicester. Existing for more than 25 years in the market is an indication that it is growing! It will never extend for a long time if it is not good. Well, people from all over the world appreciates its worth!
The first call center opened in the USA in Pittston in January 2008. Boden finds its way to be connected to customers. It wants to further improve its customer relationship, no wonder why Boden is still in demand. Customers will surely love it when they feel that they are well taken care of. Aside from that, Boden aims to improve relationships with suppliers as well as employees! In the same year, it joined the Ethical Trading Initiative and adopted the ETI base code.
Don’t worry because Boden is also committed to ethical trade. It strives to make Boden ethically responsible and aware. Expect that we can experience a high standard of ethical conduct when we engage to their business. On September 2009, Boden launched in Austria following “Johnnie b” on February 2010 for teens.
And if we wonder where our clothes are made, suppliers come from all over the world- from China and Indonesia to Portugal and many more. Why? Because again and again Boden gives more importance to relationships. Of course, Boden finds new ways to develop their relationships with their suppliers, whether through conferences or onsite project works and a lot more. Aside from the fact that suppliers are providers, it also ensures that issues, challenges, and best practices are being discussed openly.
Employees are also given much value not just inside factories, but outside as well. The ethical trade team of Boden are continuously working to equip new initiatives that will foster their lives. And as part of its Women’s empowerment initiative, Boden also works with BSR. Its main goal is to increase the awareness level of women with regard to their health most especially those who are working in factories.
From 2007, more than 250,000 workers from 14 countries have benefit through this program. The UN Every Women, Every Child Initiative even recognized it as a leading innovation for women’s health! And little will we expect that workers are treated very special as they work well.
It also gives importance to health and safety since it is responsible for the many trainings that were conducted from 2004. It also has charity commitments aiming to end hunger of children in America. Of course, it also looks for opportunities to keep in touch with local communities.
If we join Boden now, we could be the first one who could hear sales, offers, news, and silly stuff! Shopping is just easy and satisfying. We could order online or visit their physical store. Don’t worry because we can find its products anywhere.